Sanitary wares manufactures, West African ceramics limited, has entered into a partnership with a kano- based building materials dealer, Al-Wabel Star Trading limited, to establish a show room in the city.

The General Manager   WACL,  Mr.Bhaskar Rao, said in a statement that the move was  in support of the drive for economic diversification by the current administration and also to revive the local manufacturing sector.

He said,The partnership which aims to support governments effort in reviving the manufacturing sector and encourage patronage of locally produced goods, was put onto effect with inauguration of the royal exclusive Showroom in the city.

“The showroom initiative is a response to support government’s  efforts in resuscitating local production through effective distribution network to ensure that products are available at the right time, right places and at the right prices; and that the delivery of the product is in a way that encourages the consumer to cultivate and sustain the ‘Buy Nigeria’ Behaviour”.

Rao said the firm would also enlighten customers on how to use various designs and type of styles in a building project.

The chairman Al-Wabel Star Trading, Alhaji Imran Amin, was also quoted as saying that the focus of the current administration was to grow the real sector and revive the community of local manufacturers, which could only be achieved when dealers in the value chain support the drive by pushing locally produced goods and services, especially when the quality surpassed that of imported products.

“This partnership is well thought out and indeed will position us to fill the gap that may be created by the forex situation deterring the importation of several goods and expected rising demand for local building materials particularly in the tiles and sanitary wares categories”, he said.

By Maureen Ihua-Maduenyi


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