Foremost tile manufacturing company in Sub-Saharan Africa, West African Ceramics Ltd, has opened an elegant tiles concept showroom at Fadeyi area of Lagos metropolis.

The grand opening ceremony which took place last week, was well attended by notable stakeholders in the built environment sector. Those in attendance include the president Nigerian Institute of Building, NIOB, Shuaibu Tijjani; Professor Patrick Oaikhinan, a professor of Ceramic engineering; executive members of NIOB, the Nigerian Institute of Architects NIA and distributors of Royal brand of tiles.

The ‘Royal Experience Centre’ received commendation from members of NIOB president lauded ROYAL brand for the Experience Centre initiative. He described the Experience Centre as a timely initiative in view of the economic policies of the current administration.

According to Tijjani, “There is no doubt that considering the difficulties in importation generally and current ‘Change’ drive in line with the Local Content Policy of President Mohammadu Buhari, builders, architects and project owners should patronize the ROYAL brand of tiles because of their high standard and quality that can be compared to those obtainable in the European markets”.

He added that “Recently, I was in the US and I observed the tiles on the walls and floors of the hotel I lodged and I noticed they weren’t better than tiles that are displayed here.

Resuscitating the economy

We should support the Presidents’ Change mantra of resuscitating the economy by patronizing our locally produced goods particularly when the quality and standards are the same if not better than foreign goods”, Tijjani said.

Mr Bhaskar Rao, General Manager, West African Ceramics Ltd, while speaking at the event said the ROYAL Experience Centre has been established to redefine buying experience of tiles for building projects for consumers.

“The ROYAL Experience Centre is not the usual showroom for displaying thin flat or curved pieces of baked or glazed clay and synthetic materials that add aesthetic value to the finishing phase of building or construction projects. The ROYAL Experience Centre is a place to come and Experience S’TILE’.

“The centre is set up in section of tiles application such as kitchen Set Up, Bathroom Section, Living Room etc.which displays the right types and designs of tiles for kitchen, bathroom, living room, offices etc. we want to experience how their choice of tiles would look in a set up before they actually make their purchase decision”, Rao explained.

Source: Vanguard Newspaper

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